生鲜(xian)(xian)冷(leng)(leng)(leng)(leng)链(lian)(lian)物(wu)(wu)流(liu)(liu)(liu)(liu)行业发展趋势(shi)及(ji)市(shi)场现状如何？目前，我国生鲜(xian)(xian)冷(leng)(leng)(leng)(leng)链(lian)(lian)物(wu)(wu)流(liu)(liu)(liu)(liu)行业是以生产(chan)(chan)(chan)和(he)消费为导向(xiang)的(de)(de)冷(leng)(leng)(leng)(leng)链(lian)(lian)物(wu)(wu)流(liu)(liu)(liu)(liu)，其主要(yao)由冷(leng)(leng)(leng)(leng)冻(dong)(dong)(dong)加工(gong)、冷(leng)(leng)(leng)(leng)冻(dong)(dong)(dong)贮(zhu)藏(zang)、冷(leng)(leng)(leng)(leng)藏(zang)运输及(ji)配(pei)送、冷(leng)(leng)(leng)(leng)冻(dong)(dong)(dong)销(xiao)售(shou)四个方面构成(cheng)(cheng)。其中冷(leng)(leng)(leng)(leng)冻(dong)(dong)(dong)加工(gong)环节(jie)上主要(yao)涉及(ji)冷(leng)(leng)(leng)(leng)却(que)、冻(dong)(dong)(dong)结(jie)、速冻(dong)(dong)(dong)装置和(he)分拣加工(gong)；冷(leng)(leng)(leng)(leng)冻(dong)(dong)(dong)贮(zhu)藏(zang)则包(bao)括(kuo)农(nong)(nong)产(chan)(chan)(chan)品(pin)的(de)(de)冷(leng)(leng)(leng)(leng)却(que)和(he)冻(dong)(dong)(dong)结(jie)贮(zhu)藏(zang)、气调贮(zhu)藏(zang)；冷(leng)(leng)(leng)(leng)藏(zang)运输及(ji)配(pei)送包(bao)括(kuo)农(nong)(nong)产(chan)(chan)(chan)品(pin)的(de)(de)中、长途运输及(ji)短(duan)途配(pei)送等物(wu)(wu)流(liu)(liu)(liu)(liu)环节(jie)，温度的(de)(de)变(bian)化容(rong)易(yi)使生鲜(xian)(xian)农(nong)(nong)产(chan)(chan)(chan)品(pin)在(zai)流(liu)(liu)(liu)(liu)通阶段造成(cheng)(cheng)生鲜(xian)(xian)农(nong)(nong)产(chan)(chan)(chan)品(pin)质(zhi)量的(de)(de)下降，因此这一环节(jie)的(de)(de)冷(leng)(leng)(leng)(leng)藏(zang)运输工(gong)具的(de)(de)温度要(yao)维持(chi)在(zai)生鲜(xian)(xian)农(nong)(nong)产(chan)(chan)(chan)品(pin)所要(yao)求的(de)(de)特点温度；最(zui)后(hou)一环节(jie)则是冷(leng)(leng)(leng)(leng)冻(dong)(dong)(dong)销(xiao)售(shou)，即包(bao)括(kuo)各种冷(leng)(leng)(leng)(leng)链(lian)(lian)农(nong)(nong)产(chan)(chan)(chan)品(pin)进入(ru)批(pi)发零售(shou)环节(jie)的(de)(de)冷(leng)(leng)(leng)(leng)冻(dong)(dong)(dong)储藏(zang)和(he)销(xiao)售(shou)。

我(wo)(wo)国(guo)(guo)(guo)生(sheng)鲜(xian)冷链(lian)物流(liu)(liu)行业(ye)(ye)的(de)(de)(de)发(fa)(fa)展(zhan)除(chu)了(le)(le)收益于生(sheng)鲜(xian)产业(ye)(ye)的(de)(de)(de)发(fa)(fa)展(zhan)之外(wai)，国(guo)(guo)(guo)内冷链(lian)物流(liu)(liu)的(de)(de)(de)发(fa)(fa)展(zhan)同样也为行业(ye)(ye)发(fa)(fa)展(zhan)提(ti)供(gong)了(le)(le)重要动力(li)。从我(wo)(wo)国(guo)(guo)(guo)冷链(lian)物流(liu)(liu)情况来(lai)看，近(jin)两年来(lai)国(guo)(guo)(guo)家就(jiu)为我(wo)(wo)国(guo)(guo)(guo)冷链(lian)物流(liu)(liu)行业(ye)(ye)出(chu)台(tai)了(le)(le)多项扶持政(zheng)策文件，其中(zhong)发(fa)(fa)改委公布的(de)(de)(de)《“十四五”冷链(lian)物流(liu)(liu)发(fa)(fa)展(zhan)规划》更是(shi)进一步确(que)立了(le)(le)冷链(lian)物流(liu)(liu)在(zai)现代化建设全局中(zhong)的(de)(de)(de)重要地(di)位。在(zai)此背景下，近(jin)六(liu)年来(lai)我(wo)(wo)国(guo)(guo)(guo)堪称(cheng)冷链(lian)物流(liu)(liu)的(de)(de)(de)“根据地(di)”的(de)(de)(de)冷库建设取得(de)明显成绩(ji)。

据中研普华产业研究院出版的《２０２２－２０２７年中(zhong)国生鲜冷链物流行业市场(chang)调查分析与发展趋势预测研究报(bao)告》统计分析显示：

生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)冷(leng)(leng)链物(wu)流一(yi)般指冷(leng)(leng)藏冷(leng)(leng)冻(dong)(dong)类(lei)生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)食(shi)(shi)品(pin)(pin)(pin)在生(sheng)(sheng)(sheng)(sheng)产(chan)(chan)、储存、运输等一(yi)系列(lie)销售前的(de)(de)环(huan)节(jie)里始终处于(yu)规定的(de)(de)低温(wen)环(huan)境下，来保证(zheng)生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)食(shi)(shi)品(pin)(pin)(pin)的(de)(de)质(zhi)量，减少生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)食(shi)(shi)品(pin)(pin)(pin)损(sun)耗(hao)的(de)(de)一(yi)项(xiang)系统工程(cheng)。简单来说(shuo)，就是因为生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)产(chan)(chan)品(pin)(pin)(pin)从出厂到运输再(zai)到消费(fei)者的(de)(de)手上需要较长的(de)(de)时间，由于(yu)生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)食(shi)(shi)品(pin)(pin)(pin)时效(xiao)性短(duan)，为了加强(qiang)生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)食(shi)(shi)品(pin)(pin)(pin)的(de)(de)保鲜(xian)(xian)(xian)，人(ren)们将冷(leng)(leng)冻(dong)(dong)工艺和制冷(leng)(leng)技术应用于(yu)生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)产(chan)(chan)品(pin)(pin)(pin)的(de)(de)物(wu)流过(guo)程(cheng)中(zhong)，从而确保易(yi)腐烂易(yi)损(sun)坏的(de)(de)生(sheng)(sheng)(sheng)(sheng)鲜(xian)(xian)(xian)产(chan)(chan)品(pin)(pin)(pin)在消费(fei)前的(de)(de)各(ge)个环(huan)节(jie)中(zhong)都处于(yu)低温(wen)环(huan)境，保证(zheng)其产(chan)(chan)品(pin)(pin)(pin)质(zhi)量。

我(wo)国生(sheng)鲜(xian)农(nong)产(chan)品(pin)冷(leng)链(lian)供(gong)应(ying)(ying)体(ti)(ti)系呈现(xian)多(duo)样(yang)化特点，产(chan)地直供(gong)、农(nong)超对接等模式相继出现(xian)，但农(nong)产(chan)品(pin)批发市(shi)场作(zuo)为生(sheng)鲜(xian)农(nong)产(chan)品(pin)供(gong)应(ying)(ying)链(lian)的重(zhong)要环节，仍占据(ju)主(zhu)导优(you)势。为完善冷(leng)链(lian)供(gong)应(ying)(ying)链(lian)体(ti)(ti)系，多(duo)维度(du)共(gong)振促进农(nong)产(chan)品(pin)冷(leng)链(lian)服务(wu)升级，一(yi)方面，加强(qiang)(qiang)农(nong)产(chan)品(pin)质量(liang)安全检验检测机构(gou)和(he)农(nong)业生(sheng)产(chan)流通企业、新型农(nong)业经营主(zhu)体(ti)(ti)、电商(shang)平台等农(nong)产(chan)品(pin)供(gong)应(ying)(ying)链(lian)上不同主(zhu)体(ti)(ti)的紧(jin)密合作(zuo)，实(shi)(shi)现(xian)生(sheng)产(chan)、流通两个(ge)环节追溯(su)工作(zuo)衔接；另一(yi)方面，加强(qiang)(qiang)建设农(nong)产(chan)品(pin)质量(liang)安全追溯(su)管理(li)信息品(pin)台，实(shi)(shi)现(xian)全过程(cheng)可追溯(su)体(ti)(ti)系。

全球范围来看，欧(ou)(ou)、美、日等国(guo)家地(di)区(qu)的(de)冷(leng)(leng)(leng)(leng)链起源(yuan)较(jiao)早(zao)(zao)，早(zao)(zao)在１９世(shi)纪上(shang)半(ban)叶随着冷(leng)(leng)(leng)(leng)冻机(ji)的(de)发(fa)明，冷(leng)(leng)(leng)(leng)链开始逐步(bu)形(xing)成(cheng)，其中欧(ou)(ou)美地(di)区(qu)的(de)生(sheng)鲜(xian)食品冷(leng)(leng)(leng)(leng)链体系早(zao)(zao)在２０世(shi)纪３０年代(dai)初(chu)步(bu)建立(li)，目前欧(ou)(ou)美日等发(fa)达国(guo)家的(de)生(sheng)鲜(xian)冷(leng)(leng)(leng)(leng)链物(wu)流(liu)(liu)行业(ye)(ye)发(fa)展历史(shi)已(yi)有１５０余年，行业(ye)(ye)发(fa)展已(yi)经十分成(cheng)熟(shu)。由于(yu)生(sheng)鲜(xian)冷(leng)(leng)(leng)(leng)链物(wu)流(liu)(liu)行业(ye)(ye)门槛较(jiao)高，运营成(cheng)本贵(gui)，回报周期(qi)长(zhang)，因此相比(bi)国(guo)外我(wo)国(guo)生(sheng)鲜(xian)冷(leng)(leng)(leng)(leng)链物(wu)流(liu)(liu)行业(ye)(ye)起步(bu)较(jiao)晚，国(guo)内冷(leng)(leng)(leng)(leng)链物(wu)流(liu)(liu)行业(ye)(ye)在上(shang)世(shi)纪６０年代(dai)才(cai)将(jiang)将(jiang)起步(bu)，生(sheng)鲜(xian)冷(leng)(leng)(leng)(leng)链物(wu)流(liu)(liu)行业(ye)(ye)更是在上(shang)世(shi)纪末才(cai)开始萌芽。

２０１０年国(guo)家(jia)发(fa)改(gai)(gai)委出台首个冷(leng)(leng)(leng)(leng)(leng)链(lian)(lian)规(gui)划(hua)等(deng)这些(xie)因素(su)逐(zhu)步(bu)使得冷(leng)(leng)(leng)(leng)(leng)链(lian)(lian)理念开(kai)(kai)始普(pu)及，搅动了市场(chang)的(de)(de)一池春水。２００８至(zhi)２０１７这十年，我国(guo)人(ren)们对(dui)食(shi)品(pin)(pin)安全(quan)(quan)和新鲜(xian)(xian)程度愈发(fa)重视，生鲜(xian)(xian)冷(leng)(leng)(leng)(leng)(leng)冻食(shi)品(pin)(pin)产(chan)业(ye)(ye)(ye)快(kuai)(kuai)速(su)发(fa)展，　同时，我国(guo)农(nong)产(chan)品(pin)(pin)储藏保(bao)鲜(xian)(xian)技(ji)术也(ye)迅速(su)的(de)(de)发(fa)展，生鲜(xian)(xian)农(nong)产(chan)品(pin)(pin)冷(leng)(leng)(leng)(leng)(leng)链(lian)(lian)物(wu)(wu)(wu)流(liu)(liu)发(fa)展环境和条件不(bu)断改(gai)(gai)善，从而使国(guo)内生鲜(xian)(xian)冷(leng)(leng)(leng)(leng)(leng)链(lian)(lian)物(wu)(wu)(wu)流(liu)(liu)业(ye)(ye)(ye)得到较快(kuai)(kuai)发(fa)展，行业(ye)(ye)(ye)开(kai)(kai)始组织化、规(gui)模化运作，且(qie)信息化水平(ping)提升，市场(chang)全(quan)(quan)国(guo)性地仓配网络布局。２０１８年一直持(chi)续至(zhi)今，我国(guo)我国(guo)生鲜(xian)(xian)冷(leng)(leng)(leng)(leng)(leng)链(lian)(lian)物(wu)(wu)(wu)流(liu)(liu)市场(chang)进一步(bu)蜕变(bian)。全(quan)(quan)民生鲜(xian)(xian)产(chan)品(pin)(pin)冷(leng)(leng)(leng)(leng)(leng)链(lian)(lian)需求爆发(fa)、基础设施体(ti)系日益完(wan)善、新技(ji)术对(dui)产(chan)业(ye)(ye)(ye)驱动强劲。随着(zhe)冷(leng)(leng)(leng)(leng)(leng)链(lian)(lian)物(wu)(wu)(wu)流(liu)(liu)３．０时代的(de)(de)到来，行业(ye)(ye)(ye)将开(kai)(kai)始迎(ying)来蝶变(bian)升维的(de)(de)新格局。

近(jin)两年来国家为我国冷(leng)链物(wu)流(liu)行(xing)业(ye)出台(tai)了多(duo)项扶持政策文件，其中发(fa)改委公布的《“十(shi)四五”冷(leng)链物(wu)流(liu)发(fa)展(zhan)规划》更是(shi)进一(yi)步(bu)确立了冷(leng)链物(wu)流(liu)在现代化建设(she)全局中的重要(yao)地位(wei)。

我(wo)(wo)(wo)国是(shi)(shi)(shi)一个农(nong)产(chan)品(pin)生(sheng)产(chan)、消费(fei)和(he)贸易(yi)大国，然而我(wo)(wo)(wo)国生(sheng)鲜农(nong)产(chan)品(pin)的(de)分布是(shi)(shi)(shi)不均衡的(de)：比如(ru)内(nei)蒙盛产(chan)牛羊(yang)肉(rou)(rou)，渔(yu)业(ye)集(ji)中(zhong)(zhong)在(zai)沿海地带，因此在(zai)我(wo)(wo)(wo)国城市(shi)化进程加快脚步下，农(nong)产(chan)品(pin)的(de)生(sheng)产(chan)经(jing)营方式(shi)升级、农(nong)业(ye)生(sheng)产(chan)与现代化大流通(tong)及城市(shi)大市(shi)场(chang)的(de)联系越(yue)(yue)来(lai)紧(jin)密，果蔬(shu)、乳制品(pin)、禽肉(rou)(rou)、水产(chan)等生(sheng)鲜产(chan)品(pin)的(de)运(yun)输过程中(zhong)(zhong)，冷(leng)链物流起到的(de)作用越(yue)(yue)来(lai)越(yue)(yue)突出(chu)，其(qi)最大的(de)作用便是(shi)(shi)(shi)可以(yi)实现我(wo)(wo)(wo)国各地生(sheng)鲜产(chan)品(pin)在(zai)全(quan)国甚至全(quan)球(qiu)范(fan)围内(nei)扁平化流动。

另(ling)外(wai)，随着我国居民收入(ru)水平的(de)稳步增长(zhang)，人们对(dui)生(sheng)(sheng)活水平的(de)追求越来越高，健(jian)康意识逐(zhu)渐(jian)增强，对(dui)食物(wu)的(de)新(xin)鲜(xian)程度愈发重视(shi)，生(sheng)(sheng)鲜(xian)产(chan)品的(de)需求量(liang)也(ye)随之(zhi)增加，生(sheng)(sheng)鲜(xian)农(nong)产(chan)品冷链供应产(chan)地(di)直供、农(nong)超对(dui)接等(deng)模(mo)式相继出现更是直接促(cu)进生(sheng)(sheng)鲜(xian)冷链物(wu)流需求的(de)增长(zhang)。再加上随着互(hu)联网的(de)发展，网购、生(sheng)(sheng)鲜(xian)电商、蔬果宅(zhai)配(pei)等(deng)方式成(cheng)为当下我国生(sheng)(sheng)鲜(xian)产(chan)品消费市场(chang)的(de)热门选择，疫(yi)情下宅(zhai)家做饭更是成(cheng)为新(xin)风尚，京(jing)东买菜、盒马鲜(xian)生(sheng)(sheng)、每日(ri)优鲜(xian)等(deng)生(sheng)(sheng)鲜(xian)电商品牌(pai)纷纷崛起

未来行业市场发展前景和投资机会在哪？欲了解更多关于行业具体详情可以点击查看中研普华产业研究院的报告《２０２２－２０２７年中国生鲜冷链物流行业市场调查(cha)分析(xi)与发展趋势(shi)预(yu)测研(yan)究报告》。由(you)中研普(pu)华(hua)研究院撰写，本(ben)报告对(dui)我国生(sheng)鲜(xian)冷链(lian)物(wu)流(liu)(liu)行(xing)业(ye)(ye)的(de)供需(xu)状况(kuang)、生(sheng)鲜(xian)冷链(lian)物(wu)流(liu)(liu)发(fa)展(zhan)(zhan)现状、生(sheng)鲜(xian)冷链(lian)物(wu)流(liu)(liu)子行(xing)业(ye)(ye)发(fa)展(zhan)(zhan)变化等进行(xing)了分(fen)析，重点分(fen)析了生(sheng)鲜(xian)冷链(lian)物(wu)流(liu)(liu)行(xing)业(ye)(ye)的(de)发(fa)展(zhan)(zhan)现状、如何面对(dui)行(xing)业(ye)(ye)的(de)发(fa)展(zhan)(zhan)挑(tiao)战、生(sheng)鲜(xian)冷链(lian)物(wu)流(liu)(liu)行(xing)业(ye)(ye)的(de)发(fa)展(zhan)(zhan)建(jian)议、生(sheng)鲜(xian)冷链(lian)物(wu)流(liu)(liu)行(xing)业(ye)(ye)竞争力，以及行(xing)业(ye)(ye)的(de)投资分(fen)析和趋势预测等等。生(sheng)鲜(xian)冷链(lian)物(wu)流(liu)(liu)报告还综(zong)合(he)了行(xing)业(ye)(ye)的(de)整体发(fa)展(zhan)(zhan)动态，对(dui)行(xing)业(ye)(ye)在产品方(fang)面提供了参考建(jian)议和具体解决办法。

生(sheng)(sheng)鲜(xian)冷(leng)链物(wu)流行(xing)业(ye)研究报(bao)告旨在(zai)从国家经(jing)济和产(chan)业(ye)发展的战略入(ru)手，分(fen)(fen)析生(sheng)(sheng)鲜(xian)冷(leng)链物(wu)流未来(lai)的政策走向和监管(guan)体制的发展趋势(shi)，挖掘生(sheng)(sheng)鲜(xian)冷(leng)链物(wu)流行(xing)业(ye)的市(shi)场潜力，基于重(zhong)点(dian)细分(fen)(fen)市(shi)场领(ling)域的深度(du)研究，提供对(dui)产(chan)业(ye)规模、产(chan)业(ye)结(jie)构(gou)、区域结(jie)构(gou)、市(shi)场竞争、产(chan)业(ye)盈利水平等多(duo)个角度(du)市(shi)场变化的生(sheng)(sheng)动描绘，清晰发展方向。

在形式上，生(sheng)(sheng)鲜(xian)冷(leng)(leng)链(lian)物(wu)(wu)流报(bao)告以(yi)丰(feng)富的(de)数据和(he)图表为主，突(tu)出文章(zhang)的(de)可读性和(he)可视性，避免套话和(he)空话。报(bao)告附加了与行(xing)(xing)业(ye)(ye)(ye)相关的(de)数据、生(sheng)(sheng)鲜(xian)冷(leng)(leng)链(lian)物(wu)(wu)流政策法规目录、主要企(qi)业(ye)(ye)(ye)信息(xi)及生(sheng)(sheng)鲜(xian)冷(leng)(leng)链(lian)物(wu)(wu)流行(xing)(xing)业(ye)(ye)(ye)的(de)大事记等，为投资者(zhe)和(he)业(ye)(ye)(ye)界人士提供了一幅(fu)生(sheng)(sheng)动的(de)生(sheng)(sheng)鲜(xian)冷(leng)(leng)链(lian)物(wu)(wu)流行(xing)(xing)业(ye)(ye)(ye)全景图。